Legal

Privacy Policy

Lytx is a privacy-first analytics platform. This policy explains how Riche Ventures, Inc. collects and uses information when you use the Lytx product.

Last updated: January 29, 2026

Who we are

Lytx is a product of Riche Ventures, Inc. ("Riche Ventures", "we", "us"). This Privacy Policy applies to the Lytx website, application, and analytics services (the "Services").

Information we collect

  • Account information such as name, email address, and login credentials.
  • Billing and subscription details if you purchase a paid plan, processed by our payment providers.
  • Usage data about how you use the Services, including feature usage, settings, and performance metrics.
  • Support and communications you send to us.

Analytics data from your sites

When you install the Lytx script on your site, Lytx processes analytics data on your behalf. You are the controller of that data and we act as a processor. We do not use cookies or fingerprinting in the Lytx analytics script. We do not store full IP addresses in analytics data; any transient processing of IP addresses is limited to security and abuse prevention.

How we use information

  • Provide, operate, and maintain the Services.
  • Authenticate users, secure accounts, and prevent abuse.
  • Process payments and manage subscriptions.
  • Improve product performance and user experience.
  • Respond to support requests and send service communications.

Sharing of information

We share information only with service providers needed to deliver the Services (such as hosting, email, and payments), to comply with legal obligations, or in connection with a business transfer. We do not sell your data.

Data retention

We retain account and usage data for as long as your account is active or as needed to provide the Services. You can request deletion of your account and associated data. Analytics data retention for customer sites is controlled by the customer.

Your choices

  • Access and update your account information in your settings.
  • Request account deletion by contacting us.
  • Opt out of non-essential communications.

Contact

Riche Ventures, Inc.
390 NE 191st St STE 27725
Miami, FL 33179
Email: legal@lytx.io

Changes to this policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the date above and post the revised policy.